SHOW YOUR CITY
Role: Concept, Art Direction CW: Dave Ramirez Agency: Anomaly NY
To launch the new MCFC 2012 Umbro Kit we decided to try something new that's never been done before. Rather than asking MCFC's top soccer stars to launch the kit in a press conference (like its usually done), we decided to give that honor to 10 ManCity die-hard fans around the world. 9 stories were chosen from over 5000 entries around the world. With over 250K views, the films saw shirts being sent into space, trekking up the highest peak in England, and displayed amongst the busy streets of Beijing.