VAIL RESORTS EPIC MIX
Role: Concept / Art Direction & Design Agency: CP+B Boulder
Epic Mix was launched in 2010 with the goal of revolutionizing the mountain experience. By using RFID technology embedded into your Ski Pass, Epic Mix tracks everything you do in the mountain and rewards you for your activity. The Epic Mix site and app let you see where your friends are on the mountain and gives you the chance to challenge them to all sorts of fun and competitive activities.
I was part of the first creative team at CP+B to develop the Epic Mix concept and design the initial website and reward pins. Epic Mix was one of the first digital programs to introduce video game elements such as ranking and achievements to a sporting event, since before that was called "gamification".
Check it out at www.epicmix.com.